Pricing
Four pieces of work, priced separately, so you pay for the part you actually need. The starting figures are below. The final number is agreed in writing after the free check, and nothing starts before that.
Short answer. Local SEO is 1,500 a month and Google Ads is 1,000 a month plus ad spend. A site build is 4,800 one time, and tracking is 250 a month while local SEO is in scope. Scope sets the final number, not an hourly rate, and it is confirmed in writing after the free check before work starts.
The four pieces
Taken separately or together. Most contractors start with the profile and the call path, then add paid search once the pages can close.
$1,500 per month
Google Business Profile work, service and service area pages, reviews and structured data.
$1,000 per month, plus ad spend
Search campaigns built by intent, with negative keyword lists and call tracking that counts calls.
$4,800 one time
The page the map pack and the ad both land on. Built or fixed so it closes on a phone.
$250 per month, included with local SEO
Calls, forms, map pack positions and spend, in one monthly view, so work is judged on leads.
What drives it
Six things decide the scope. They are the same things that decide how much work actually lands on the phone, which is why the number is not flat across markets.
One service or twelve. Each service worth selling needs its own page, its own detail and its own answers.
A single city and a metro with suburbs across three counties are different jobs, with different content and grid work.
A profile with real gaps and a site with no service detail cost more than tuning work on a sound foundation.
An ad account with data and a site with existing traffic start ahead of a blank slate in a new market.
Service pages, service area detail and review replies take time whichever way the first drafts are produced.
One verified listing and five listings that all need to be consistent, categorised and tied to the right pages, are not the same job.
Billing
Anything that is not in the scope is priced separately before it starts, including extra service pages, additional locations and paid search budgets above the agreed level.
Questions
Because one number for every contractor would be wrong for most of them. A single-van operation in one city and a multi-crew company across three counties need different amounts of the same work, and the list above is a starting point rather than a quote. The confirmed figure is a single monthly number for the work described, not an hourly estimate.
The free check is written work sent by email before any call is booked. It covers the profile, the map pack, the site on a phone and how calls and forms are counted. If the honest answer is that you do not need paid help, that is what the email says.
Paid search produces usable data in weeks. Profile fixes can move visibility in weeks. Service pages, content and reviews take months to compound. The scope states the point at which the work is reviewed, so the judgement is scheduled rather than argued about later.
Ad spend, which goes to Google. Photography and video production. Development or design work outside the pages in scope. Eligibility for Local Services Ads, which Google decides and vets itself, including licence and insurance checks.
Send your business name and website. The findings come back by email, usually within one business day, with the fixes worth doing first.