# AptLocal

> AptLocal runs local SEO, Google Business Profile work and Google Ads for contractor businesses in the United States, from a single operator to multi-crew companies.

Key facts:
- Operator: AptLocal, reachable at info@aptlocal.com
- Market: United States only. The work is built around Google Business Profile, US service area behaviour and US search demand.
- Services: local SEO for contractors, Google Business Profile management, service and service area coverage, review routines, Google Ads search campaigns, call and form tracking.
- Free resources: a 9 step local search checklist for contractors and a browser based review gap calculator. Neither requires an email address.
- Reporting: monthly email covering calls, forms, map pack positions and ad spend. No guarantees of rankings, map pack positions or lead volume are made anywhere on this site.
- Status: enquiry form submissions are processed by Formspree and delivered by email. No analytics or advertising tags are loaded on the site.

## Primary

- [Local SEO for contractors](https://aptlocal.com/local-seo-for-contractors/index.md): Google Business Profile work, categories, service areas, reviews, service pages and structured data.
- [Google Ads for contractors](https://aptlocal.com/google-ads-for-contractors/index.md): campaign structure by intent, geo targeting, negative keywords, call assets, landing page fit and lead reporting.
- [Local search checklist for contractors](https://aptlocal.com/guides/contractor-local-search-checklist/index.md): 9 checks in order, each with a source and a way to verify it.
- [Review gap calculator](https://aptlocal.com/tools/review-gap-calculator/index.md): compares your review count and rating with the top competitor and estimates the reviews and months needed to pass them.
- [Home](https://aptlocal.com/index.md): what the work covers, how it runs, and who it is for.

## Optional

- [Contact](https://aptlocal.com/contact/): request the free check of your Google Business Profile, map pack positions, site basics and call tracking.
- [About](https://aptlocal.com/about/): who runs AptLocal and what the practice will not do.
- [Privacy](https://aptlocal.com/privacy/): what the enquiry form collects, who processes it, and how to have it deleted.