# Local SEO and Google Ads for US Contractors Title: Local SEO and Google Ads for US Contractors | AptLocal Canonical URL: https://aptlocal.com/ Markdown file: https://aptlocal.com/index.md > AptLocal runs local SEO, Google Business Profile work and Google Ads for US contractors. Get into the map pack, get cited in AI answers, and book more calls. This file mirrors the HTML page at the canonical URL above. Where the two differ, the HTML page is authoritative. --- For US contractors # Local SEO and Google Ads for contractors who need calls, not dashboards AptLocal works on the two channels that bring contractor calls: the Google map pack and paid search. Getting the Google Business Profile right, building service and city pages that hold up on a phone, running reviews after every job, and running Google Ads campaigns that do not pay for people who were never going to book. Request a free check [Read the free checklist](https://aptlocal.com/guides/contractor-local-search-checklist/) Built for HVAC, plumbing, roofing, electrical, tree service, landscaping and the trades around them. US service areas only. ## What a call path actually needs - Profile that matches the work you want booked. - Map pack visibility for service plus city searches. - Pages that load and convert on a phone. - Reviews that keep coming in after jobs. - Calls and forms counted, so spend is judged on leads. Start with the [local search checklist](https://aptlocal.com/guides/contractor-local-search-checklist/), or check the [review gap against the top competitor](https://aptlocal.com/tools/review-gap-calculator/). Where the work lands ## Three places decide who gets called Before a homeowner dials, they look at a listing, an answer and a page. Each one can lose the job. ### The map pack on a phone Three businesses with a rating, review count, distance and a call button. If the profile is thin, unclear or sits outside the three, the call goes elsewhere before anyone reads a website. ### AI answers in search and chat Assistant answers and AI summaries quote from pages and business listings they can actually read. Clear service pages, consistent business details and valid structured data make that easier. ### The site after the tap Most contractor traffic is mobile and in a hurry. Fast pages, a tap to call button, service scope, service area and proof of work decide whether the visit turns into a call or a form. What we do ## Services Six pieces of work, run together, because a strong profile with a slow site still loses the call. ### Google Business Profile Profile claimed and verified, primary category chosen for what you actually sell, services and service areas set, photos added, and a posting rhythm that keeps the profile active. [More detail](https://aptlocal.com/local-seo-for-contractors/) ### Local SEO and service pages One page per service worth selling, with scope, service area, photos and answers to the questions callers ask before booking. No interchangeable city pages. [More detail](https://aptlocal.com/local-seo-for-contractors/) ### Google Ads Search campaigns split by intent, tight geo targeting, negative keyword lists that block job seekers and do it yourself traffic, call assets enabled and lead tracking that counts calls and forms. [More detail](https://aptlocal.com/google-ads-for-contractors/) ### Reviews and reputation A simple review request after every job, a reply routine for new reviews, and a response process for the ones that go wrong. [More detail](https://aptlocal.com/tools/review-gap-calculator/) ### Tracking that means calls Call tracking numbers or call reporting, form submissions, and a monthly view of which work produced enquiries rather than which page got the most visits. [More detail](https://aptlocal.com/local-seo-for-contractors/) ### Site basics that block speed Slow mobile pages, missing structured data, thin service detail and broken call links are fixed first, because ads and listings both pay for a page that cannot close. [More detail](https://aptlocal.com/guides/contractor-local-search-checklist/) How it runs ## Four steps, in this order No work starts on ads or content until the free check says what is actually broken. 1 ### Free check You send your business name and website. You get a short email back with what is working, what is missing and the fixes that matter first. 2 ### Foundation Google Business Profile, business details across the site, structured data, tracking and the mobile call path are fixed before anything else is built on top of them. 3 ### Coverage Service pages, service area detail and paid search go up around the trades you actually want more of, in the order you want them. 4 ### Monthly reporting Calls, forms, map pack positions and spend, in plain numbers, with what changes next month and why. Trades ## Who this is built for Companies that serve a defined area with crews, trucks or technicians, from single-operator companies to multi-crew operations. - HVAC and heating - Plumbing - Roofing - Electrical - Tree service - Landscaping - Garage doors - Pest control - Concrete and masonry - Fencing and decks - Water damage restoration - Septic and well service Not on the list? If you book jobs from local search, the same approach applies. Ask in the free check. Free resources ## Use these before you pay anyone Both are free, need no email, and stay on your screen. ### Local search checklist for contractors Nine steps covering the Google Business Profile, services, service areas, reviews, service pages and tracking, with the source for each claim about how Google works. [Open the checklist](https://aptlocal.com/guides/contractor-local-search-checklist/) ### Review gap calculator Enter your review count and rating next to the top competitor in your map pack. See how many reviews it takes to pass them and what that does to your average rating. [Open the calculator](https://aptlocal.com/tools/review-gap-calculator/) Questions ## Common questions What does the free check include? A hand check of your Google Business Profile, your map pack position for a few service searches in your area, your site basics on a phone, and how you are tracking calls and forms. You get the findings by email. How long before local SEO shows a difference? Profile fixes can move visibility in weeks. Content, service pages and reviews build over months. The three map pack slots are competitive, and nobody can promise a position, including us. Do you work with contractors outside the United States? No. The work is built around Google Business Profile, US service area behaviour and US search demand, so AptLocal stays with US contractors. Do you run Google Ads and Local Services Ads? Google Ads search campaigns are part of the work. Local Services Ads are run and vetted by Google, including licence and insurance checks, so the honest answer is that Google decides eligibility, and we can help you get the profile ready. Do you use AI to write the content? Drafts are produced with AI tools and then reviewed and corrected by a person. Facts, prices and claims get checked against a source before they are published, because thin AI text does not help a contractor rank. What do you need from me to start? Access to your Google Business Profile, your website, and Google Search Console, plus one call about your services and service area. That is enough for the first fixes. Free local search check ## Get a free check of your local search setup Send your business name and website. You get a short email back with what is working, what is missing, and the two or three fixes that matter most for calls in your service area. No obligation, no retainer talk on the first reply. - Checked by hand: Google Business Profile, categories, service areas, reviews, site basics. - Written findings, not a generic score. - Typical reply time: one business day. Prefer email? Write to [info@aptlocal.com](mailto:info@aptlocal.com).